Marib Coffee is an up-and-coming franchise. It is a refined blend of history, culture, and modern design, paying homage to the rich legacy of Marib, Yemen—one of the world’s earliest coffee trade hubs. The brand identity is anchored in a striking Kufic Arabic calligraphy design, where the name “Marib” is masterfully shaped into a coffee bean, symbolizing both the deep-rooted coffee traditions of Yemen and the elegance of Arabic script. The visual storytelling continues with an artistic illustration of the Throne of Sheba (‘Arsh Balqis)—a grand architectural relic that speaks to the ancient splendor of Marib, seamlessly connecting past and present in a contemporary café setting.

Beyond the logo, the brand extends into a sophisticated, immersive experience. A custom pattern, crafted from the letters of the name “Marib,” creates a seamless link between identity and artistry, appearing subtly across packaging and décor. The color palette, inspired by the natural hues of Yemen’s landscapes and historic architecture, features Alabaster, Dark Vanilla, Metallic Bronze, and Olive Drab Camouflage—evoking warmth, richness, and tradition. This attention to detail carries through to the café’s interior design, where branding elements create a classy, tranquil, and comforting ambiance, offering guests more than just coffee—it’s a cultural experience, a moment of connection with the soul of Yemen.