Shams al-Shumus
portfolio_page-template-default,single,single-portfolio_page,postid-52941,select-core-1.6.1,pitch-theme-ver-3.8,ajax_fade,page_not_loaded,smooth_scroll,grid_1300,side_menu_slide_from_right,vertical_menu_with_scroll,blog_installed,wpb-js-composer js-comp-ver-6.11.0,vc_responsive

Shams al-Shumus

This is a religious travel and tourism agency based in Beirut, Lebanon. With a highly saturated market offering similar caravan trips to religious sites all over East Asia, Shams al-Shumus wanted to create an unprecedented experience: high level customer service, informative print materials about the visits, quality hotel-bookings for improved customer experience, and a well-organized and branded equipe that knows its way around the sites of visit. 

The brand needed a Thuluth Arabic calligraphy with a powerful modernistic touch that would serve as a major distinctive factor between the market’s current traditional-style players and this new-approach brand. This visual identity included the calligraphic logo, bagging and packaging, clothes design, stationery, and a multitude of other marketing materials. It was created with the intention to leave our client dumbfounded and it did just that, in a good way at least. We are proud to support purpose-based projects and love merging two-world themes, tradition and modern market needs. 


Logo Design & Branding


August 18, 2021